When David Beckham entered the picture, sports channel hit the highest peak of their ratings compare to basketball channels. We all know that only few women find basketball interesting and football/soccer, having an oozing hot player running sweaty across the field change the game. Now women watch not only the hot guy but her wife as well Victoria. We become interested about what she wears and the like. Since you are watching the kids are with you too and they become hooked now all they want is their own personalized soccer balls to play with. So to prevent kids from bothering you give them what you want, sound pretty easy huh?